To make the purchase
decision, the Average Consumer wants to know the price that he or she
has to pay; and not only the price itself but the actual amount of money
he or she has to pay to receive the goods. To create cost transparency
there is a Directive 98/6 on product price indication in B2C marketing –
including all additional costs such as taxes, extra fees and delivery
Marketing Law Attorneys, Fruebjergvej 3, Postbox 132, 2100 Copenhagen Ø, Denmark. Malmö Börshus, Box 269, 211 20 Malmö, Sweden.